On November 25th, “Black Friday” (Black Friday) is celebrated, and Salvadoran companies announce promotions with discounts of up to 70% on social networks starting this Wednesday.
Black Friday became popular in the United States in the 1960s and is celebrated each year on the last Friday in November after Thanksgiving, when traffic is slow in many American cities. On this day, businesses clear out inventory to make room for new merchandise arriving for Christmas and New Year.
In El Salvador, the day started gaining popularity in the 2000s, and in recent years, businesses large and small have joined the ‘discount fever’. Sale days have also been extended from just Fridays to the entire weekend or his entire week.
During the day, many businesses are looking to recover from hit sales recorded in 2022, marked by strong inflation that has affected the spending power of El Salvadorian households.
The promotion was first pushed by Bath & Body Works, a popular soap and fragrance store in the Multiplaza shopping centre. Adding to this trend are clothing stores, electronics, supermarkets, perfume stores, restaurants and even auto centers.
Small businesses are also looking to establish themselves on social networks such as Alley Cats, a used and new sales business offering discounts of up to 25% this season.
Grupo Roble has announced that the Metrocentro, Multiplaza, El Paseo and Unicentro shopping centers will be able to accommodate extended hours.
The five Metrocentro units will open this Friday at 5am and close until midnight. Linda Cabrero, her manager of brands at the mall, explained that consumers who spend $25 or more can participate in the raffle and win instant prizes.
Multiplaza is open from 6am to midnight on Fridays, closing at 10pm on Saturdays and 8pm on Sundays. The shopping center also hosts raffles and russ restaurants. Terrazas and Plaza del Cafe attended from the morning.
Unicentro Metropolis, Soyapango, and Altavista open at 7am, and El Paseo shopping center in the Escalón district, where you can enter prizes with a ticket purchase of $15 or more.
How to get rid of fake Black Friday offers?
The Consumer Ombudsman reported testing during the day, but you can also take care of yourself by following these tips.
1.- Define your priorities
Make a list of the products you need and see where you can get them. Have a “plan b” in case the first option sells out before you buy.
2.- No hurry
Don’t be fooled by offers and compare prices with other stores before you buy. Check contract quality and terms.
Always ask for an invoice or ticket as it is your resource if the product is defective. Make sure the warranty for the item you purchase is clear.
4.- Don’t use what you don’t have
Set the maximum amount that can be used for purchases. Consider your current income and avoid credit card debt.
5.- Warn on site
If you buy online, make sure the site is secure and official before entering your credit or debit card details.
6.- Check the “S”.
Make sure the extension of the site you buy is HTTPS, not just HTTP. An “S” at the end indicates that the portal has a high security level.
7.- Don’t use public Wi-Fi
It sounds like something out of a spy movie, but using the internet from public sites puts sensitive information at high risk.
8.- SCAM WARNING
With the rise of digital sales, the risk of falling victim to fraud also increases. Do not open emails containing offers, even if they appear legitimate.
9.- Deletion of data
After making a purchase on a digital site, be sure to remove sensitive information such as card numbers and bank account passwords.
If the product does not meet specifications at the time of purchase, the business is obligated to indemnify and does not file a complaint with the Ombudsman.