Cosmetics giant L’Oreal also presented itself at Paris Fashion Week, sending ambassadors such as actors Andie MacDowell, Eva Longoria and Nikolaj Coster-Waldau to the catwalk.
“A fashion show is a great way to show what we can do with hair coloring and makeup,” Delphine said in an interview with Reuters Viguier–Hovassepresident of the global brand L’Oreal Paris.
Members of the public were invited to the event, which was also shown on digital channels, including Instagram, which has 10 million followers, and TikTok.
“Obviously it is TikTok digital platformwhich has enormous weight among young people, because it is video platform – and we know that video is the most watched format,” he said Viguier–Hovasse.
The L’Oreal group, which also owns Maybelline and Lancômeis in the affordable range, and after the pandemic of the new benefit, it sees an increase in the demand for cosmetic products.