-5.7 C
Washington

L’Oreal presented trumps with its celebrity ambassadors

Date:

Share:

Paris Fashion Week

Cosmetics giant L’Oreal also presented itself at Paris Fashion Week, sending ambassadors such as actors Andie MacDowell, Eva Longoria and Nikolaj Coster-Waldau to the catwalk.



“A fashion show is a great way to show what we can do with hair coloring and makeup,” Delphine said in an interview with Reuters ViguierHovassepresident of the global brand L’Oreal Paris.

Members of the public were invited to the event, which was also shown on digital channels, including Instagram, which has 10 million followers, and TikTok.

“Obviously it is TikTok digital platformwhich has enormous weight among young people, because it is video platform – and we know that video is the most watched format,” he said ViguierHovasse.

The L’Oreal group, which also owns Maybelline and Lancômeis in the affordable range, and after the pandemic of the new benefit, it sees an increase in the demand for cosmetic products.


Eva Longoria has been the face of the French brand for many years.  Photo: Reuters

Source: Rtvslo

Subscribe to our magazine

full,length,photo,of,pretty,young,woman,showing,peace,gesture

━ more like this

The EU embargo on Russian oil and the price cap are coming into effect

Last year, the EU imported 48 billion euros worth of crude oil from RussiaThe ban on the import of Russian crude oil in the...

The Japanese are still tormented by memories of Belgium, the Croats have already been successful twice in the round of 16

In the evening, a match between Brazil and South KoreaThe Croatian footballers did not lose in nine of the last ten matches at the...

Last year, despite delays in the supply of key components, sales of weapons increased

American companies sell the most weapons in the worldThe Stockholm International Peace Research Institute (SIPRI) notes that the 100 largest arms companies increased their...

LEAVE A REPLY

Please enter your comment!
Please enter your name here