Ukrainian fashion designers tell the story of war through their creations. With the help of events such as Paris Fashion Week and individuals who emphasize the work of Ukrainian creators, their visibility is growing, and with it, the voice of their compatriots in their homeland.
Among the designers who got a chance at Paris Fashion Week, it is also Irina Kohana, who sees an opportunity to draw attention not only to his own brand but also to the resilience of his country. “Each of us is fighting, I want to show the inflexibility of our people, our talent and ability to create even during war, when everything falls apart,” it is she said.
When it is Russia attacked in February it is rushed to New York Fashion Week, and her employees and family were still in Ukraine. “My sister it is sent videos and pictures of people running in the streets, bilo it is scary,” it is she said, adding that the banks were not working, and the queues in front of the ATMs were immeasurably long. When it is was the worst it is sent money to compatriots from abroad: “I wanted to help everyone.”
The workers returned to Lviv
The position of compatriots who remained in Ukraine, it is described the first five days of the war as a struggle for survival, where the simplest processes were complicated: “To get money, a ticket or a car to get somewhere.”
Her workshop in Lviv near the Polish border, where the Čerešnivska brand grows, is it is closed for a few months, and she it is decided to stay in London, where it is already knew some people. In the meantime it is to date some employees already returned to Ukraine, and the workshop is operating again. “Some people decided they couldn’t stay abroad any longer, so they started coming back,” it is she said and added that some people could not come to terms with life abroad, then when were expelled from their country.
Worked despite the war
Kohana runs the company from Great Britain, but again it is also established its website. Her creations, like the works of other Ukrainian designers, are promoted by the American fashion strategist Yen Sidary. “Thanks to Jen, the magazine in New York and you in Paris, we get immediate attention,” it is said Kohana and added that yes it is to present in Paris with all the giants of the fashion industry is exceptional.
Some designers already consider the Ukrainian designer’s show as a cultural victory, her compatriot and designer Frolov well it is went a step further, because it is created his collection in Kiev despite the war with the help of the incredible work of the team.
Discovered that it is there are a lot of talented people in Ukraine
Yen Sidary it is took many Ukrainian designers under her wing in order to help the attacked country, but herself it is said you are “I never thought she would do that“. April it is hosted the show Angel For Fashionin which it is presented some of the best Ukrainian designers.
The former director of sales at Vivienne Westwood America has a special relationship with the country bondbecause it is bought a one-way ticket to Kyiv even before the war, then when her it is a friend invited to visit during the pandemic: “My family and friends thought I was crazy, but when I discovered Ukrainian fashion, I was already there with one foot.”
Told it is even that, despite her thirty-year career in fashion, she never dreamed that it is so much design talent in Ukraine. At first it is wanted to promote only Ukrainian fashion, and then it is war broke out. Desire it is became a mission. All the best fashion designers in the country are featured on her website, and she is waiting for them to take her place right 70.