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Chayanne takes tough steps to protect her brand in Chile after controversy over ‘approved’ meme



The artist hired a Chilean law firm to protect his image and brand. In July 2022, he was embroiled in a political controversy.

Confirmed this Wednesday Chayanne hired a law firm to protect his trademark in Chile. The situation that leads to upcoming concerts and products. This fact, in 2022, Artist memes linked to endorsement campaigns.

Without going any further, one of the graphic pieces was shared on President Gabriel Boric’s Instagram account, making the situation even worse.

The truth, as elaborated, is that The thirdthe Puerto Rican singer has hired two law firms in our country whose mission is to protect his image.

One of them is Santa Cruz IP, Head of professional Maximiliano Santa Cruz, responsible for artists’ intellectual property, records, recordings, costumes, organization of concerts, perfumes, etc.

Also, lawyers Manuel White Responsible for Chayanne’s corporate legal affairs in Chile.

Chile’s measures against chayan

“The general aim of any artist’s brand protection strategy is to prevent third parties from taking advantage of the notoriety and fame that accompanies their notoriety. Chayanne is not the first artist to register her trademark in Chile. But he is one of the most popular and beloved artists,” lawyer Gonzalo Sanchez told the aforementioned media.

“For this reason, the use of your images by third parties is very common. And this use is not always allowed. Its charisma and wide recognition in Chile make it attractive to be used for various purposes. Nonetheless, artists’ reaction to unauthorized use of their brand and image by third parties is reverberating. In this regard, artists are interested in taking immediate action as soon as signs of abuse and unlawful use are detected,” he added.

It should be noted that the controversy began in July 2022 when the singer’s team demanded they stop using the images for their political campaigns.

Deputy Prime Minister Diego Ibáñez took the initiative in this incident, and it spread in our country for several days.

“(Chayannu) never supports any kind of political movement. Political issues are exclusively of the concern of the people of each country,” the text notes.

Source: Biobiochile

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