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Eurovision is a magnet for the audience – around 162 million people watched it



Österdahl: Public media services have the power to unite the world through music

The biggest music competition, Eurovision, once again attracted a large audience. Around 162 million people watched it in the final and in both preliminaries.

The European Broadcasting Union (EBU) arrived at this figure by summing up the data of 38 public television stations. The final number thus amounts to one million viewers more than last year, reports the German news agency dpa.

The final in Liverpool on May 13 was watched by 9.9 million people in the host country, i.e. in Great Britain alone. This is more than ever before, with a 22% increase in audiences in the UK alone.

In Germany, about eight million people watched the Eurovision song, and in Sweden, which has a population of about ten million, an average of about 2.3 million viewers watched the three shows.

The figures also include the audience that watched the final and two semi-final nights at the Arena in Liverpool, where the Eurosong was held in place of last year’s winner Ukraine.

“The Eurovision Song Contest had record attendance on its digital platforms,” announced the EBU. As noted, the videos on the four social networks, TikTok, Twitter, Instagram and Facebook, were viewed nearly 540 million times during the weekend of the event, which is almost twice as many as last year.

Executive Director of the Eurovision Song Contest Martin Osterdahl stated that the competition proved once again that public service media have the power to unite the world through music with their global reach, which they are very proud of. “We are delighted that every year more people around the world are discovering this special event and that it provides a great springboard for new music,” he added.

Eurovision is moving to Sweden for the seventh time in its history. Loreen won for the second time, with the song Tattoo, making her the first woman to do so and the second after the Irishman Johnny Logan. Slovenian representatives, the group Joker Out, took 21st place with the song Carpe Diem.

Source: Rtvslo

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