Netflix relies on two new subscription plans to support its growth and consolidate its users. One of them is ad-supported, cheap, and already deployed in several countries. The other will charge account sharing, which we plan to extend in the first quarter of this year.
Netflix plans to extend shared account payments in the first quarter of this year. We are aware that this may cause some users to react by canceling their subscriptions, as happened during testing of this novelty in Latin America.
However, the company said in its fourth-quarter earnings shareholder statement 2022 that “as borrowing households begin to enable their own independent accounts and additional member accounts are added,” the overall We expect earnings to improve.
Netflix estimates that more than 100 million households share a single account, “undermining” their long-term ability to invest in and improve their platform and build businesses. In order to support the payment implementation of , the company is working hard to build additional new features that will “enhance the experience” on its platform, such as checking for devices using accounts and transferring profiles to new accounts. I made it,” he said.
“As we roll out paid sharing, members in more countries will also have the option to pay more if they want to share Netflix with people they don’t live with,” the company details.
Netflix also relies on more affordable subscription plans with ads. “Although we have successfully launched our new economic plan with our November announcement and are pleased with the initial results, we still have a lot of work to do,” the company said in its financial results.
“While it is still early days to announce and there is still work to be done, we are pleased with the progress we have made on all fronts, including membership experience, value to advertisers and business impact,” they said. pointed out from recognizes that user engagement is better than expected. “We saw very little change to other plans,” they say.