A battle has begun among the internet search giants to impose their own artificial intelligence models. Microsoft is betting on his ChatGPT program, Google just launched his Bard, and Chinese search engine Baidu has announced its own service. of chatbots.
Artificial intelligence applied to search in the endless universe of the internet could revolutionize the world of networking and work.
The goal is to ask a search engine a question and get a natural language answer, not a complete list of documents.
Billions of dollars invested
AI can also suggest cartography, work meetings, topic-related contacts, or image analysis.
In November, California startup OpenAI launched a chatbot, ChatGPT, with Microsoft backing. This chatbot can answer any question with more or less accuracy. It’s a free service at the moment, but it’s been a phenomenal success, and in two months he has 100 million users.
At the end of January, Microsoft announced that it was willing to invest “billions of dollars” in OpenAI. According to the American press, the group has already invested him $3 billion and plans to inject another $10 billion.
Real results are already appearing. On Monday, Microsoft launched a more expensive version of its Teams communications program with ChatGPT functionality for generating meeting summaries, for example.
And two weeks ago, the multinational brand plans to “put a touch” of ChatGPT on all its other products, including the Bing search engine, which currently cannot compete with Google.
In just under a month, Google has already announced its replica.
His Bard project “aims to combine the breadth of global knowledge with the power, intelligence and creativity of great language models,” the company’s CEO Sundar Pichai said Monday. .
“We use information from the web to provide fresh, high-quality answers,” he added.
Google controls about 90% of internet searches, which means huge advertising revenue.
And now it’s Baidu’s turn.
Several Chinese companies have started developing rival apps, but Baidu, the biggest company to enter the race to replicate ChatGPT’s success, has set a launch date for a service called “Ernie Bot.” Not announced.
A Baidu spokesperson told AFP that “internal testing may be completed in March before the chatbot is released to the public.”
Misrepresentation or control
CNRS research director Thierry Poibeau told AFP, “A search engine that integrates AI provides structured answers to questions.
Claude de Loupy, head of Syllabs, a French company that specializes in automatic text generation, said that “internet users are satisfied despite the possibility of distorting or controlling a single answer.” There is a risk of thinking that
Some early projects were frustrated. This is the case with Meta (Facebook). On November 15th, just before ChatGPT was released, the group announced Galactica, a language model that summarizes scientific papers and aids in writing them.
But Galactica also generated some silly or racist reactions. Meta had to pull it off three days after its beta model was released.