To avoid being blocked by too many options, VTR set up an intelligent search system that allows you to find all live TV and various streaming platforms such as Netflix, HBO Max, Prime Video among others right on your TV main screen. raised. others.
The diversity of choices when making a choice results in what psychologists call the “choice paradox”. In other words, too many choices can overwhelm users and cause anxiety. In line with this trend, telecommunications companies VTRs Created a content display system Integrate any platform, VTR TV Smart .
This effort integrates into the same interface. Direct access to both open and cable TV as well as various OTT networks such as Netflix, Paramount Plus, Universal+, YouTube and TikTok. . In addition, it maintains VTR features such as: Record, playback, VOD .
The network combines the following properties: android tv With TiVo technology, customers can manage the material shown on their TVs through intelligent content search, go live, decide what content to record, store unlimited amounts in the cloud, and control the system with voice. , you can receive recommendations.
according to Edwin Elberg, VTR Senior Product Director “We wanted our clients to have all their TV services on one screen, with access to hundreds of channels and dozens of streaming platforms. It was simple and very easy to use. ”
Elberg explained that the platform is equipped with a voice recognition system that allows people to find what they want to watch on any platform by simply speaking into the remote.
The option is added to this cloud storage This means users will be able to record programs without needing a decoder with a hard disk.
Additionally, the system learns user preferences and provides content recommendations from all platforms.
The system has already been installed in customer homes and is estimated to have been installed in 400,000 homes by the end of the year.