TikTok has introduced a digital commerce space on its platform. This allows users to discover and purchase products shown in videos without leaving the application.
TikTok Shop will be available in the US starting this Tuesday, allowing users of the social network to see labeled and shoppable products in videos and livestreams published by brands and content creators.
The experience will allow users to buy directly from a new dedicated tab called ‘Shop’, but a catalog of products and reviews from other buyers will also appear on brands and creators’ profiles, where you can start shopping. You can also.
The store comes with an affiliate program where content creators can contact sellers to monetize their videos. Similarly, sellers provide advertisements where users can find and purchase their products.
The company details on its official blog that it uses trusted third-party services for payments, protects U.S. users’ data, and is managed by the United States Digital Service (USDS).