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Victoria’s Secret opens first store outside Santiago: brand chooses Bio-Bio area



The first store of the Victoria’s Secret brand outside of Santiago is in Mallplaza Trébol. The venue features beauty products, accessories and the PINK lingerie line.

famous lingerie and beauty brands Victoria’s Secret opens first store outside of Santiago Bío Bío region has been selected as part of the expansion plan in the country.

The store is on the first floor mall plaza clover Assuming a space of 100 square meters or more.

The store offers a wide range of beauty products and accessories, as well as the famous pink line of lingerie.

Biobio's Victoria's Secret Store
Loaned to RBB

Founded in the US city of San Francisco in the late 1970s, the brand today has 5,766 points of sale worldwide and is known for its line of underwear, pajamas, fragrances, accessories and accessories.

“Mallplaza updates and strengthens its value proposition by incorporating brands that visitors love, such as Victoria’s Secret. Trusted by Grupo Axo, Mallplaza Trébol accepts first store outside of Santiago I am very happy to be able to do this. Very popular with visitors. ” Pablo Berndt, deputy manager of the shopping center, said:

Joaquín Chandía, Country Manager, Grupo Axo, Chile, said: “Opening the first Victoria’s Secret store in the region is a significant milestone for us. The public acceptance of our brand and products has been impressive and we are extremely pleased and grateful.We are committed to bringing innovative beauty and lingerie products to more women and providing unique in-store experiences. At Axo, we are increasingly committed to expanding Victoria’s Secret nationally. ”

Source: Biobiochile

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