American sporting goods company platoon hired former marketing director Leslie Berland, one of the early Wall Street stars of the pandemic and now struggling to survive. twitter as the next director of the area.

In a statement released on Tuesday, the company emphasized Berland’s qualities, indicating that he is the right person to attract new members and that he will join the company tomorrow.

Berland He left Twitter last November. then when a series of executives left the social network Elon Musk buy a platform

Twitter before working at Berland I worked in direct marketing for 10 years at American Express.

Peloton is bouncing back after a very difficult time in 2022, when its stock price fell more than 75%.

Last November, the company posted losses that exceeded analyst expectations.