Musk is the CEO of Tesla, which could put him at a disadvantage in terms of his views on social networks, according to some companies in the auto industry.
Elon Musk Tuesday encouraged automakers to return to twitter there are new signs that some companies’ refusal to advertise on social networks is hurting their economic viability.
In a tweet, Musk said, “Businesses in general miss out on the great opportunities Twitter offers to reach customers.”
The billionaire’s message is a response to another tweet that collects views of the automaker’s publications on social networks.
According to these data, tweets in the last 30 days were Tesla It had 275.6 million views. dodge one of the brands of General Motors (GM) reached 1.74 million.
ford garnered 930,000 views, jeep 840,000, sling 390,000, Chrysler 230,000, Kia 170,000 and Volkswagen 50,000.
Shortly after Musk acquired Twitter for $44 billion in November 2022, General Motors has announced a suspension of its advertising activities on social networks, He also indicated that he will continue to use it to communicate with clients.
A GM source said confidential information and data related to GM’s advertising activity on Twitter was endangered The platform is now under the control of Musk, CEO of rival Tesla.
Other companies such as Ford and Jeep have made similar moves, further exacerbating the decline in Twitter’s advertising revenue.
As The Wall Street Journal recently reported, in an effort to encourage a resurgence of advertising, Twitter is offering $250,000 in advertising to companies spending another $250,000 on the same concept in the coming weeks.
The same newspaper said Musk’s campaign to bring back advertisers on Twitter it wasn’t working.