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US sues Google for alleged monopoly in advertising sector

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The U.S. Department of Justice filed a lawsuit against tech giant Google on Tuesday for a monopoly in its advertising division, demanding that the Eastern District Court of Virginia spin off part of the company’s advertising business.

The lawsuit is led by the Justice Department, but the states of Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island, and Tennessee have joined the lawsuit.

“Competition in the ad tech space is collapsing for reasons that are neither accidental nor inevitable. , has corrupted legitimate competition in the ad tech industry: the use of high-tech tools that publishers, advertisers, and brokers use to facilitate digital advertising,” plaintiffs allege.

Prosecutors in those states have accused Google of retaining “at least” 30% of the campaigns that advertisers place on publisher websites through ad tech.

In this sense, the United States asked the Attorney General to compel “at least” Google to sell Google Ad Manager, which includes the ad server, the Double Click suite of tools, and the AdX ad trading platform.

This is the second lawsuit filed against Google by the Department of Justice. In 2020, the agency has already launched legal proceedings against the technology company, claiming it engaged in monopoly practices to dominate the internet search sector and advertising in its searches.

Source: Diario.Elmundo

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