Mr Cernak rejected the supermarket chain’s criticism of Unimarc’s request for a study on ‘Canasta dieciochera’, saying there was no ‘contradiction’.
he The National Consumer Service (Sarnak) responded to Unimarc Supermarket’s statement on Thursday: The report questioned a study the public body produced in September into the prices of basic products called “18th century baskets”.
In a study published yesterday Wednesday, Cernak said the cheapest “18th century basket” is equivalent to the “Santa Isabel” chain ($38,301), while topping the list of most expensive is Unimark ($53,980), which costs $10,000. He claimed there was a difference of $5,679.
However, Unimark commented that some supermarkets “do not have online sales, so prices from different sources would have been compared” and that “the price collection period for the study is unclear. “We cannot be certain that the periods compared are accurate.” same. “
“In conclusion, the lack of rigorous research has affected consumer confidence in sensitive factors such as product prices and the relationship between customers and supermarkets,” they said from Unimarc.
However, Cernak quickly responded to the chain, which belongs to the SMU Group, and rejected the accusations, saying the study published on Wednesday contained no contradictions.
“We are clear that there are no discrepancies in the price studies disclosed. We therefore categorically reject the accusations made by one of the aforementioned companies.” Cernak said in a statement.
On the same line, Cernak claims to have used “price observatories” as sources to conduct the research. This database is a compilation of information sent weekly by supermarkets, including Unimarc, and has been maintained since June 2022. It further added that it used prices submitted on September 6 and 7, 2023.
The service also states that the “Diesiokera Basket” includes 14 products sold in 17 supermarket chains, and that the value of the national reference basket is based on the supermarket chain where all products are available. It also says that it was calculated.
The statement concludes with two points:
1. Our studio does not publish pricing information for specific brands.
To avoid potential anti-competitive conduct.
2. This applies to information shared on SERNAC’s “Canasta Dieciochera.”
to the median price of goods delivered by the supermarket itself;
This constitutes reference data for consumers and ultimately
They choose their preferred brands when making purchasing decisions.