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Falabella aims to redefine its digital strategy following poor performance and Bottazzini’s departure



This new strategy aims to once again give greater autonomy to brands operating on the Falabella platform, such as Tottus and Sodimac.

later Gaston Bottazzini’s resignation The management team of Falabella, a retail and bank holding company, Rebuild your business strategy especially digital.

According to sources he had access to, Country The board, headed by Enrique Ostarre, aims to give autonomy back to the subsidiaries.

“This digital strategy for businesses is over. subsidiary “They will have a bigger role and the brand will be at the forefront again,” explained the source, who was accessed by Spanish media.

Recall that in 2019, the holding company announced a change in its corporate image and at the same time began grouping the aforementioned brands, the pillars of its business, onto a single online platform. Compete with leading e-commerce and marketplace companies Mercado Libre, Amazon, etc.

Falabella’s goal in this new phase is to once again deliver. greater autonomy for example, home center line which shrunk by 24% in the second quarter of 2023 alone.

Additionally, over the same period, Falabella saw a 13% decline in revenue (US$3.354 billion); 4 consecutive quarters of loss.

Source: Biobiochile

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