Visitors use their smartphones at the Mobile World Congress (MWC) honor stand. MWC is the largest annual gathering of the telecommunications industry based in Barcelona this year.
After more than a decade as a mainstay of mass electronics, the smartphone maker is looking to recapture the attention of a lethargic market at the Mobile Telephony World Congress (MWC) in Barcelona, despite a remarkable lack of innovation.
Global smartphone sales will fall 11.3% to 1.21 billion units in 2022, according to expert agency IDC, after “the lowest number since 2023” and “2023 set to be a difficult year.” will be,” warned the Canalys Cabinet.
The cause of this panorama should lie in the war in Ukraine, which caused inflation and reduced the purchasing power of households.
As the range of mobile phones continues to expand in purchasing habits, some manufacturers offer mechanisms to facilitate the purchase of new products, such as taking back old mobile phones or allowing installment payments without fees. to counteract these effects, he explained. François Hernández, vice president of mobile phones at Samsung.
In 2023, market leaders Samsung and Apple will launch iPhone Pro models for the American giant and Canalys analyst Le Xuan Chiew predicts the South Korean company will work with the Fold range of folding models. I’m here.
Meanwhile, Chinese manufacturers (Xiaomi, Oppo, Honor, etc.) are “vulnerable to the headwinds of the international market and the highly competitive domestic market,” the analyst added.
‘sixth sense’
The launch of new smartphones, the electronic objects that have become the basis of our daily lives, has not received as much attention as it used to, and has also been affected by the decline in remarkable technological innovations such as the transition from 3G to 4G and the introduction of touch. The advent of screens or new folding models.
Forrester analyst Thomas Husson told AFP, “There’s really not much breakthrough innovation.” There is a relatively shared general perception that “Samsung S22 to S23, iPhone 13 to iPhone 14, no big leap in innovation.”
In fact, “There are innovations that are recognized because they stand out, and others that are not seen very often. But today, the number of processors or screens is much higher than what was discovered before,” says Samsung’s François. Hernández said. Continuous camera improvements.
In a field that is always looking for new frontiers and waiting for new applications of 5G to emerge, we have seen the rise of the Space Internet, largely driven by the Starlink network in the United States. space x– The development of ‘satphone’ functionality in future mobile phones (a reduction of ‘satellite’ and ‘smartphone’) should be encouraged.
Apple has already put its competitors ahead by integrating the possibility of SOS transmission by satellite into the new iPhone 14.
Xiaomi, Honor, Motorola, Nothing, Oppo and Vivo announced this Monday in Barcelona that they would “collaborate” with electronic chip maker Qualcom to develop a “smartphone with satellite communication capabilities”.
While Samsung invests $20 billion a year in research and development, François Hernández said the “next frontier” is the “next frontier” in the ecosystem of interconnecting smartphones with other electronic devices (connected watches, headphones, etc.). We estimate that it will be an even stronger integration of artificial intelligence.” ..).
“I think we’re far from the end of the story,” said analyst Thomas Husson, citing the arrival of “sensors” in mobile phones.
“In a sense, smartphones are already starting to become a sixth sense, which can take on an amplitude (…). This suggests new experiences and new services,” he adds. .
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Source: Diario.Elmundo
