66. Compared to 2021, Eurovision has attracted significantly more people. The European Music Competition was watched by a total of 161 million people from 34 markets that were part of the analysis. The UK provided the most viewers – 8.9 million.
This year’s Eurovision ratings showed a significant improvement compared to last year. Three evening broadcasts of the 66th live music competitionwhich took place in Turin, Italy, achieved a total of 34 measured markets kar 161 million music enthusiasts. The number of spectators in this area has risen by kar seven million.
Last year, 183 million people watched Eurovision, but 29 million people were taken care of by Russia and Ukraine, which were not included in this year’s viewing monitoring. Due to the lack of measurement mechanisms, Albania, Azerbaijan, Croatia, Israel, Malta, Montenegro, Northern Macedonia and San Marino are not included in the analysis.
This year, the grand finale nailed three percent more faces in front of television screens compared to 2021 – it was watched by 43.3 percent of television audiences in 34 countries. Young viewers increased by the same share – the last Eurovision night was watched by as many as 56.2 percent of young people aged 15 to 24, reports the EBU.
In Iceland, 96.4 percent of television audiences were obsessed with television
Eurovision events have attracted a record audience for Italy since 2011, when she decided to participate again. Compared to last year, the number of those who watched the spectacle increased by as much as 53 percent – the average viewership was 6.6 million, kar it represents almost 42 percent of all television viewers in the country.
More than 50 percent of all spectators watched Eurovision in 13 of the 34 markets. Iceland leads with the largest share, where 96.4 percent of television audiences are obsessed with television. It is followed by Norway with 89.1 percent and Sweden with 81.4 percent.
The good results of the UK also had their effect. It provided the largest audience this year – as many as 8.9 million spectators watched their representative during the grand finale, which is 20 percent more than last year. A similar story happened in Spain, where this year’s audience was 86 percent higher than last year – 6.8 million viewers averaged the largest audience for the country since 2008.
On YouTube, the finals were watched mainly by Ukrainians
All three shows also aired on the social network TikTok, where videos of the platform garnered as many as 189 million views between the two weeks until the finals. The highlight of the competition was watched live by 3.3 million spectators.
42.3 million people from 232 countries watched the content on the official Eurovision channel on the Youtube platform. There, the finals were watched by almost 50 percent more people than last year – 7.6 million. Most – more than 2.2 million – came from Ukraine, the homeland of this year’s winners. During the week of the event, as many as 8 million tweets were dedicated to the competition, which doubled the record from 2021.
“We couldn’t be happier,” he said Martin Österdahl the executive supervisor of Eurovision, who is enthusiastic about the results, which show the popularity of the competition, especially among young people.
Source: Rtvslo
