According to analysts, the beloved MrBeast needs to take care of his image, his only working tool.
It was September 4, 2022, and about 10,000 people were screaming “Beast, Beast, Beast” New Jersey Mall, Get the youtuber on the planet with the most followersIt is ready for its first inauguration Burger.
MrBeast (Jimmy Donaldson, (his real name) decided to use his name as an “influencer” to start his business “Mr. Best Burger”With menus prepared in what are known as “ghost” kitchens that are only prepared for home sales. The ambitious adventure went quickly.
At 25 years old and with over 170 million subscribers, MrBeast just sued his fellows after receiving bad reviews about the quality of the burgers. “This is the worst hamburger I’ve ever eaten. It was like swallowing a spoonful of garlic powder,” said a reviewer in New York.
Such criticism was included in a lawsuit filed in New York court in July. In response, the food company Virtual Dining Concepts recently filed its own claim for damages and interest in the amount of $100 million against Mr. Beast.
Jimmy Donaldson still has other tricks up his sleeve: holidayswhich offers cookies and cereal bars with chocolate.
The A food industry that moves billions of dollars around the world, it’s a tempting niche for these social media stars. in spain Carlos Rios is a nutritionist with 1.6 million followers on Instagram who quickly launched her own brand of foods as an alternative to ultra-processed foods. There is another successful case in the United States loganpole, A muscular YouTuber who sells his own brand of energy drinks.
“Many YouTubers build communities of loyal fans through an apparently close relationship with their audience,” explains Vince Miller of the University of Kent, UK. MrBeast’s legal troubles are ‘a signal for many other influences’explains Jess Flack, founder of specialized marketing agency Ubiquitous.
“The whole career of a man like MrBeast is based on his reputation”asserts.
Take care of the reputation
The phenomenon of celebrities launching their own brands is almost as old as the origins of cinema, art or music. Spanish artist Salvador Dali He made marketing one of his big sources of income. actor George Clooney has its own brand of tequila and Paul Newman (1925-2008) He launched his own line of cooking sauces.
But MrBeast ‘isn’t an actor or singer who can go back to his career’ If their business fails, this analyst warns. A bad review is devastating to someone who is only selling their image or their opinions.
According to Forbes, this young man earned $54 million in 2021. Its profits are reinvested in videos that are admired for their careful production. His videos are followed religiously by millions of youngsters, such as the latest one “Seven Days Adrift”, in which MrBeast and some friends are castaways on the sea
The first episode managed to collect 46 million visitors.
Source: Diario.Elmundo
