Balenciaga unleashes controversy by launching broken and dirty sneakers at exorbitant prices

Spanish luxury fashion brand Balenciaga The launch of one of its new products, sneakers with a broken and dirty look, caused controversy.

It’s about the phone Sneakers ParisThe promotional photo became a hot topic on social networks.

Directed by Demna Gvasalia, the company’s new shoes literally look like they’re taken from trash, thus surpassing the worn sneakers of other models on the market.

This line is worn to the limit by impeccable models and other models, with the word Balenciaga’s “graffiti” on the sole.

According to a company whose muse is Kim Kardashian, the idea was to present a campaign to show what Parisian shoes would look like after 100 years of use. This clearly looked like an original advertising bet.

“The images show that the shoes are very worn, marked and dirty. These still lifes by photographer Leopold Duquemin are intended to be worn by Parisian slippers for the rest of their lives. It suggests that you are doing it. ” Harper’s Bazaar (HB).

But there was a dispute-as shown Vanity Fair– when They have announced that they will certainly sell 100 pairs of these destroyed sneakers at an exorbitant price, and at a much higher price than the undamaged version.

How much is Balenciaga’s torn, super-worn sneakers?

Depending on the model, prices for Balenciaga Paris sneakers range from 495 to 1,500 euros. in short, Chilean pesos range from 453,000 to 1.3 million pesos.

According to HB, Balenciaga is always trying to deviate from the “norm” of what luxury is, and in that sense, this shoe is very much in line with it.

A ridiculously expensive “multi-store” bag

But this isn’t the first time Balenciaga has caused controversy over its groundbreaking product.

In 2017, the luxury company launched a bag that looks exactly like a reusable bag from the IKEA department store, a Swedish multinational company renowned for selling household items and furniture.

In this article, the baptized Arena Extra-Large Shopper tote bag (an oversized handbag for sand or beach) was blue, trapezoidal and made of enamel leather. The selling price is $ 2,145, and the current peso is about 1.8 million pesos.