Quix, a traditional dishwashing brand, has developed an innovative formula that promises 3x the degreasing power and superior results, plus biodegradable active ingredients. With this new technology, they have taken a concrete step towards sustainability.
Kikusu is a brand that has been in Chilean kitchens for over 40 years and has discovered that one of the constant themes in many people’s habits is caring for the environment.
This is why the outstanding Unilever brand has launched a dishwasher with a new, superior formula, both in terms of its effectiveness and reduced environmental impact.
This is Quix Bioactivos’ proprietary technology, which includes a system of three naturally derived active ingredients, allowing for better performance and degreasing with less effort. It’s 100% biodegradable, so it’s eco-friendly.
In an interview with BioBioChile, Catalina Labowitz, Home and Hygiene Brand Manager, Unilever “In particular, this new formula is a very powerful technological change that we have made with Quix Bioactivos. I’m taking care of my hands while also contributing to their care, and I can do all of this without losing all of Quix’s degreasing effectiveness.”
“It is sometimes misunderstood that something that helps the environment can lose its effectiveness, but in reality it is not. performance Good (performance), we are trying to have less and less environmental impact, ”emphasizes the executive.
With this new product, the brand promises to “save energy and time.” This is because “new formulas produce emulsions in oils and fats that allow them to be sloughed off the surface, allowing for superior results with minimal effort and eliminating their adherence,” they said in a statement. shows.
These dishwashers are already on sale nationwide, and this new technology won’t affect higher out-of-pocket costs.
Quix Bioactivos Limón formats include 750 ml and 500 ml bottles and 1.2 and 1.5 liter refills. In the same size, Quix Bioactivos Pureza Esencial is available with 100% biodegradable and renewable active ingredients, 80% natural ingredients and carbon sources, and up to 20% less greenhouse gas emissions Reduce.
Similarly, you can find other varieties such as Quix Bioactivos Antibacterial, which removes 99% of bacteria, and Quix Bioactivos Sensitive Skin, which contains aloe vera extract to care for your skin.
According to Catalina Labowitz, the decision to implement such a drastic change to the brand is in line with Unilever’s commitment to improving the health of the planet, making it very important for Chileans to be environmentally conscious. It was born from
“According to Kantar research, Chile is the country with the most eco-activists in the world. says the brand manager.
“This means that people are not only concerned about the environment, they are conscious, but ultimately they take action in this regard. and try to make a small contribution or donate a little with the help you can do at home. increase.
Source: Biobiochile
